COUTUREBOY is rooted in my personal history and inspired by the influential masculinity of my uncles, Cecil and Ivory Sharp. Their charismatic yet complex personas sparked my early fascination with how advertising shapes and glamorizes male identity. This exploration, further enriched by my journey to Brazil, became the foundation of COUTUREBOY—a multidisciplinary practice that blends identity, photography, commerce, and advertising theory.

Guided by the mystery, physicality, and social prowess that marked my uncles' lives, I wondered who they might have become without the interruptions of cultural and identity politics. This curiosity drove COUTUREBOY's evolution from an ideated digital concept into an inquiry-driven project that intersects identity, desire, art, and commerce. The project's vision was recognized with a Meta small business grant in 2020, and its impact was further validated when it was showcased at the prestigious Noorderlicht International Photo Festival in 2021, challenging the reliability of visual media in depicting reality.

Today, COUTUREBOY operates as a commercial entity exploring the visual language of feminist-informed masculinity at the intersection of identity, advertising, desire, and commerce. By incorporating architectural theory, the project redefines the photographic frame as a container, exploring the male form in its full physical and aesthetic beauty while blurring the lines between these seemingly disparate worlds.